Disruptive conceptualization

 Disruptive conceptualization: "Conceptualization: What it Means and How to Apply it in Design Methodology. Conceptualization is a term commonly used in design methodology to describe the characteristics of a product's functioning and its embodiment. In industrial practice, however, the word "concept" is used to describe a wide range of ideas related to product development, including business concepts, market concepts, and product concepts. In this artigo, we will explore the concept of conceptualization, its role in design methodology, and how it is used in industrial practice."

Video by Torben Anker Lenau & Claus Thorp Hansen | 2016

Video
  Disruptive conceptualization