How to Develop Breakthrough Products and Services
How to Develop Breakthrough Products and Services: firms must develop major innovations to prosper, but they don't know how to. However, recent research into the innovation process has made it possible to develop breakthroughs systematically. How to Develop Breakthrough Products and Services explores several practical idea generation development methods. To convey the art required to implement each of these methodologies, experts are invited to present real cases to the class.Eric Hippel. 15.356 How to Develop Breakthrough Products and Services. Spring 2012. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu. License: Creative Commons BY-NC-SA.
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